The Challenges:
Trumpf, a global leader in machine tools, laser technology, and electronics, sought to elevate their “Factory of the Future” facility in Illinois with cutting-edge interactive digital experiences. The primary objectives were to create an engaging environment for customer interactions and provide a dynamic platform to showcase specific content tailored to individual customer needs throughout the facility. This required a seamless and integrated system that was both user-friendly for visitors and easily manageable for Trumpf administrators.
The Solution:
Immersicom designed and implemented a suite of interconnected digital experiences, all driven by a centralized content management system (CMS). This comprehensive solution transformed the Trumpf facility into a dynamic and informative showcase of their advanced technologies:
- Interactive Touchscreen Lobby Display: A large, engaging touchscreen greeted visitors in the lobby, providing an initial overview of Trumpf’s capabilities and the “Factory of the Future” concept. This served as a central point of information and wayfinding.
- Interactive Machine Tool Product Kiosks: Strategically placed throughout the facility, these kiosks allowed visitors to delve deeper into specific machine tool products. Users could access detailed specifications, videos, application examples, and other relevant content with intuitive touch interactions.
- Interactive Content Management System Screens: Dedicated screens provided Trumpf administrators with a user-friendly interface to manage and update the content displayed across all the interactive experiences. This ensured that information was always current and could be easily tailored for specific customer visits.
- Transparent Interactive OLED Window: A visually stunning transparent OLED window offered a unique perspective. Overlaying a real-time view of the factory floor below with a virtual factory layout, users could select different tools and stations on the interactive glass to access contextual information and insights into the ongoing production processes.
- Interactive Conference Table with Wall Screen Integration: The centerpiece of the conference room was an interactive table seamlessly connected to large wall-mounted screens. This powerful setup, also driven by the CMS, facilitated collaborative discussions and presentations. Users could interact with digital content on the table, with the information mirrored and expanded upon on the surrounding screens, enabling a highly engaging and informative experience for meetings and presentations.
- Photo App for Social Media Sharing: A dedicated photo application allowed visitors to capture their experience within the “Factory of the Future” and easily share it on social media platforms, extending the reach and impact of their visit.
Trumpf: Driving Manufacturing Innovation through Engineering Excellence:
Trumpf is synonymous with innovation and engineering excellence in the manufacturing sector. Their commitment to pushing the boundaries of technology has resulted in groundbreaking advancements in laser technology, industrial machine tools, and power electronics. Trumpf’s “Factory of the Future” initiative embodies this dedication, showcasing their vision for intelligent, connected, and efficient manufacturing environments.
Immersicom’s integrated digital landscape perfectly complemented Trumpf’s commitment to innovation. By creating intuitive and engaging interactive experiences, Immersicom enhanced customer engagement, provided easy access to detailed product information, and empowered Trumpf to tailor their messaging effectively. The seamless integration of the CMS ensured that the content remained dynamic and relevant, solidifying the “Factory of the Future” as a cutting-edge showcase of Trumpf’s technological prowess and their vision for the future of manufacturing. The immersive digital environment created by Immersicom effectively amplified Trumpf’s message of innovation and engineering leadership within their state-of-the-art facility.
