The Challenge:
FMC Technologies (now TechnipFMC), a global leader in subsea and surface technologies for the energy industry, faced the challenge of effectively showcasing their extensive and diverse portfolio of oil and gas equipment and illustrating where these products and solutions are utilized within the complex energy production landscape. Traditional methods often struggled to convey the interconnectedness and breadth of FMC’s offerings in an engaging and easily understandable manner for event attendees.
The Solution:
To address this, a large-scale, multi-user interactive mural was designed and deployed. This innovative digital solution presented a comprehensive visual representation of the entire energy producing ecosystem, from exploration and drilling to production and processing. Strategically placed touchpoints across this digital mural corresponded to various stages and critical equipment within the ecosystem.
The interactive wall was designed to accommodate up to 30 attendees simultaneously, fostering collaborative exploration and learning. By selecting these touchpoints, users could seamlessly “drill down” into specific models of FMC’s equipment and solutions relevant to that part of the energy value chain. This interaction unlocked a wealth of detailed information, including high-resolution images, informative videos, technical specifications, and other relevant content, providing a deeper understanding of the functionality and application of FMC’s technologies.
FMC Technologies (TechnipFMC):
FMC Technologies was a key player in the oil and gas industry, specializing in providing innovative and reliable technology solutions for subsea, surface, and onshore/offshore processing.1 Their extensive portfolio encompassed a wide range of critical equipment, including wellheads, valves, subsea trees, production systems, and loading systems, playing a vital role in enabling efficient and safe energy extraction and processing worldwide.
The interactive multi-touch wall proved to be an exceptionally valuable and enduring asset for FMC Technologies. With a lifecycle spanning an impressive 4-5 years, this evergreen digital tactic significantly outlasted typical event-specific collateral. It became a prized centerpiece for their event schedule, consistently attracting engagement and serving as a powerful and dynamic tool for communicating their extensive capabilities. This long-term utility underscored the solution’s effectiveness as a worthy investment, providing sustained value and a compelling way for FMC to connect with clients, partners, and industry professionals over numerous events. The interactive mural effectively transformed a complex portfolio into an accessible and engaging experience, solidifying FMC Technologies’ position as a leader in the energy sector.
Sited Links:
