The Challenge:
Merial, now part of Boehringer Ingelheim Animal Health, a global leader in animal health, sought a dynamic and engaging way to attract veterinarians to their booth at industry tradeshows and effectively educate them about their comprehensive range of pet care products. Traditional methods of product presentation often struggle to capture attention and create a memorable learning experience. Merial aimed to move beyond static displays and deliver information in a fun and interactive manner that would resonate with their target audience.
The Solution:
Immersicom conceived and developed “Pet Invaders,” a highly engaging multi-player tradeshow game designed to educate veterinarians about Merial’s portfolio of pet health solutions in an entertaining format. Drawing inspiration from classic arcade games like Space Invaders, “Pet Invaders” presented attendees with a fast-paced, quick-twitch challenge: eradicate virtual fleas, ticks, and other common parasites threatening pets.
This branded game seamlessly integrated multiple Merial products as the “weapons” players used to combat the invading parasites. As participants played, they were subtly introduced to the different solutions Merial offered for specific pest control needs. To enhance the experience and create a lively atmosphere, the booth featured a dynamic game show host who guided the gameplay and provided additional product information. A prominent scoreboard displayed real-time rankings, fostering friendly competition among attendees and driving engagement. With ten interactive gaming stations, “Pet Invaders” could accommodate a significant number of participants simultaneously, ensuring high traffic and sustained interest in the Merial booth at veterinarian conferences.
Merial, Boehringer Ingelheim Animal Health | Committed to Pet Wellness
Merial, now operating under the Boehringer Ingelheim Animal Health umbrella, has a long-standing reputation for developing and delivering innovative and effective animal health solutions. Their comprehensive portfolio of pet products includes preventative medicines, parasiticides, vaccines, and therapeutics designed to protect and improve the health and well-being of companion animals.1 Boehringer Ingelheim Animal Health is committed to supporting veterinarians with the tools and knowledge they need to provide the best possible care for their patients. Their dedication to research and development ensures a continuous pipeline of advanced solutions addressing the evolving health challenges faced by pets.
“Pet Invaders” proved to be a wildly popular and highly successful booth activity for Merial (Boehringer Ingelheim) at veterinarian conferences. The game’s engaging and familiar mechanics effectively drew attendees to the booth, creating a fun and interactive learning environment. By gamifying product education, Merial successfully captured the attention of veterinarians and delivered key information about their pet health solutions in a memorable way. The multi-player format and competitive element fostered interaction and created a buzz around the Merial booth, making it a standout attraction at industry events and a testament to the power of innovative engagement strategies in tradeshow settings.
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