The Challenge:
Otis Elevator Company, a global leader in elevator and escalator manufacturing, installation, and service, aimed to create a significant impact at the prestigious Shanghai elevator show.1 Their objectives included effectively showcasing their latest elevator product line, highlighting the global presence of Otis elevators within iconic buildings worldwide, and demonstrating the advanced technologies embedded within their systems.2 Furthermore, the interactive demonstrations needed to seamlessly cater to a diverse international audience by offering bilingual functionality in both Mandarin and English.
The Solution:
Immersicom designed and delivered a suite of interconnected and engaging interactive experiences that captivated attendees and effectively communicated Otis’s global reach and technological innovation:
- Large Interactive Wall of Iconic Buildings: A striking, large-scale interactive wall served as a central attraction. This digital mural showcased a collection of iconic buildings from around the world, each equipped with Otis elevators. Multiple attendees could simultaneously explore these architectural landmarks, tapping on them to reveal information about the specific Otis elevator models in use, key features, and project details.
- Interactive Globe and Map of China: An interactive digital globe and a detailed map of China provided attendees with a dynamic way to explore key Otis installations across the globe and within China, a significant market for Otis. Users could easily navigate the globe and map, pinpointing notable projects and accessing information about the scale and impact of Otis’s presence in various regions.
- Virtual Elevator Experience: A unique and immersive “virtual elevator” was created to provide a firsthand understanding of Otis’s advanced technologies. Visitors stepped inside a dedicated space that simulated an elevator car. Through synchronized visuals on surrounding screens, attendees experienced a virtual ascent within a towering virtual cityscape. During the “ride,” narration and dynamic graphics explained the various innovative technologies integrated into Otis elevators within some of the world’s tallest buildings, such as safety systems, energy efficiency features, and smart connectivity. This experience offered a compelling and memorable way to convey complex technical information in an engaging context.
Otis: A Legacy of Innovation and Global Leadership
For over 170 years, Otis has been at the forefront of the vertical transportation industry, establishing a legacy of safety, reliability, and innovation.3 With a strong market presence in virtually every country worldwide, Otis elevators and escalators move billions of people every day. Their unwavering dedication to engineering excellence and customer satisfaction has made them a trusted partner in the development of some of the world’s most iconic and tallest structures.4 Otis continuously invests in research and development to deliver cutting-edge solutions that enhance building efficiency, passenger experience, and sustainability.
The interactive experiences designed and delivered by Immersicom for the Shanghai elevator show effectively amplified Otis’s message of global leadership and technological innovation. The bilingual functionality ensured seamless engagement with a diverse audience. The virtual elevator, in particular, proved to be a highly impactful demonstration, so much so that it went on to feature at additional trade shows before finding a permanent home as a key attraction within Otis’s Shanghai experience center. These immersive digital solutions provided a dynamic and memorable way for Otis to connect with industry professionals, showcase their latest advancements, and reinforce their position as a dominant force in the global vertical transportation market.
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